Can an agent reuse a developer's property video?
Check permissions, project identity and context before adapting property media. Distinguish renderings, show units and photographs of the offered property.
A local team sends a polished video and says it can help an agent introduce the project. The agent wants to add a logo, change the soundtrack and publish it on several platforms. Before editing, clarify what the permission actually covers.
This is part of maintaining trust as well as respecting rights. A buyer should be able to tell whether they are seeing a completed property, a show unit or a planned design. Reusing an impressive asset should not blur those distinctions.
Identify the asset and the source
Record who supplied the file, which project and unit it describes, and when it was produced. Ask whether the supplier has authority to permit your intended use. A forwarded file may not come with the rights its sender assumes it has.
Keep a source copy and the relevant permission record in the agreed business system. Do not remove attribution or watermarks unless the rights holder has authorised that edit. Permission to view or download is not, by itself, a complete publishing agreement.
If the source cannot confirm the position, use another asset or prepare original material with appropriate permissions. An agent does not need to publish a questionable video merely because it is the most attractive option.
Describe the intended publication
Ask about the channels, audience, territory, duration and edits that matter to the intended use. Include translated captions, cropping, branding and paid advertising if applicable. Do not assume permission for an organic post also covers an advertising campaign.
Check whether a logo or endorsement requires separate approval. A co-branded presentation should not suggest that an agent is the developer, an official representative or an award winner unless that description is accurate and authorised.
| Proposed action | Permission question |
|---|---|
| Add your logo | Is co-branding allowed? |
| Translate captions | May wording be adapted and who checks facts? |
| Replace music | What rights remain in the original asset? |
| Cut a shorter version | Are cropping and editing allowed? |
| Run an advertisement | Does the permission cover paid distribution? |
Look inside the video
Ask about music, stock footage, visible people and other third-party material. The developer's permission may not resolve every component. Obtain appropriate advice where the chain of rights is unclear.
Avoid making legal assumptions about public social posts or popular songs. A platform making a video playable does not answer every reuse question for your business. Use the actual rights arrangements and current platform rules for the planned publication.
Check the facts after editing
An edit can change meaning without changing any spoken sentence. Placing a real beach clip beside an unlabelled rendering may imply a location or completed view that has not been established. A close-up of a show apartment can imply a specification not included in the offered unit.
Label visualisations, stock illustrations and show units accurately. Do not use generated images as documentary evidence of an existing property. Keep price, availability, dates and offers tied to current written confirmation, or omit them when they cannot be verified.
Make the next step match the content
If the post introduces a project, offer a route to ask about current suitability and terms. If it explains the partner process, link to the IBG agent workflow. Avoid a caption that promises a commission outcome the video does not establish.
The partner toolkit provides a starting point for explaining the process. Its availability does not grant rights to unrelated photographs or videos. Check the instructions accompanying each resource.
Sources and scope
IBG Property editorial publishing checklist. This is not a legal opinion on copyright or a licence to reuse any named asset. Programme resources: IBG partner toolkit. Obtain the relevant rights-holder permissions and current platform guidance.
Understand the partner process before introducing a buyer
Review the roles, client permission and cooperation terms. You can create a free agent account before you have a buyer enquiry.
Registration is not a completed transaction or an earned commission.