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Case studies

Different buyers. Different paths to a purchase.

10 anonymised accounts, from deposits within days to a ten-month process. Client briefs, local work, outcomes and lessons for agents.

Last updated: IBG Property3 min read

01. A studio chosen after local viewings

THB 4.32 M: chosen studio price. Phuket · Nai Harn · Reservation.

A partner introduced a Moscow buyer with a budget of USD 100,000 to 200,000. The buyer had not visited Thailand since 2014, was unfamiliar with Phuket’s neighbourhoods and planned to arrive in June. The source does not specify the year of the enquiry.

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02. One enquiry. Two purchases.

$10 000: partner commission. Pattaya · Two purchases.

An agency referred a qualified Pattaya property enquiry.

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03. From distrust to a purchase on agreed terms

THB 8 M: apartment price. Phuket · Nai Yang · Purchase.

After a disappointing investment experience, the buyer checked every figure and compared several agencies. The initial enquiry was for a villa.

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04. A personal visit helped the buyer decide

2 days: from arrival to deposit. Phuket · Kata · Deposit.

The buyer sought a one-bedroom apartment of 30 to 40 m² with an initial USD 100,000 budget. They had researched the market but still had many questions.

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05. The buyer chose support beyond the purchase

THB 7.35 M: transaction price. Phuket · Assignment.

The clients had viewed properties with another agency, researched the market and consulted acquaintances in Phuket.

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06. A fresh brief after many unsuccessful viewings

$7 600: partner commission in the account. Phuket · Deposit in 6 days.

The buyer was working with five agents and felt disappointed after many viewings. The initial budget was around USD 175,000.

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07. From renting to buying, with a backup option

5 days: from enquiry to deposit. Phuket · Laguna · Deposit.

The client was staying on the island and had THB 3 to 4 million available for an initial payment, seeking a schedule for the remaining amount.

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08. Pattaya beyond the entry-level segment

Approx. THB 7 M: apartment price. Pattaya · Wongamat · Purchase.

A one-bedroom apartment in Pattaya can cost around THB 7 million. This buyer chose a premium property in Wongamat.

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09. A first purchase without pressure

$3 400: partner commission in the account. Phuket · Deposit in 5 days.

A couple with no investment experience wanted a home for future holidays and possible rental use, with instalments and an active urban setting. Their initial budget was around RUB 10 million.

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10. Ten months until the buyer was ready

≈ $3 000: partner commission. Phuket · Contract and first payment.

The enquiry arrived on 8 January 2025. A cautious buyer planned a budget of up to USD 100,000, but their funds were held in a bank deposit.

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Source: IBG Property partner-channel accounts. Client, agent and property names are omitted. Timelines and commissions are specific to each case and do not guarantee similar results.